Delivering Exceptional Luxury Experiences
INSIDE ICEBOX
Icebox Diamonds & Watches has quickly become the most popular independent jewelry brand in the world. As a family-owned business, Icebox is dedicated to providing innovative designs, superior materials, and expert craftsmanship, upholding the brand's legacy traits while delivering exceptional luxury experiences.


A family-owned business, Icebox is dedicated to providing innovative designs, superior materials, and expert craftsmanship, upholding the brand's legacy traits while delivering exceptional luxury experiences.
A Legacy Brand Values

Since the company's inception in 1976, founders Mike and Dinar Jooma pursued the American dream by growing their own company. Today, their three sons and second-generation jewelers Mo, Rafi, and Zahir Jooma collaborate to continue the legacy of entrepreneurship spanning over four decades.
The brothers grew up in the business, learning from both challenges and successes. They have introduced innovative ideas and cutting-edge technology to advance the business in today's evolving consumer market, establishing Icebox as a globally recognized luxury jewelry brand.
Experience the Icebox Factory at our Atlanta Flagship Store, where craftsmen and designers work on-site to create in-stock and custom designs using only natural diamonds and solid 14K gold.
As an industry leader, our diverse range of competencies sets the standard. In-house creative teams continue to develop the breadth of our brand catalog, introducing products and experiences that embody the Icebox name.
Atlanta Flagship Store

More Than Just Jewelry

Icebox creates bespoke accessories to add a touch of opulence to your adventures and home. Explore the world in style with our sophisticated Travel Collections, featuring fine grain genuine leather jewelry and watch cases.
Our Dresser Caddies and Vault Trays showcase our hallmark genuine leather embroidered Icebox Stud pattern and soft, padded ultra-suede interiors, resulting in flexible yet compact luxury storage solutions.
Icebox has become globally recognized for creating intricate custom jewelry designs. Our team of talented in-house designers and craftsmen bring ideas to life using the finest quality natural diamonds and gold.
Renowned as one of the world's most skilled custom jewelry fabricators, we've created over 4,000 amazing and intricate custom pieces to date. Each is a work of art and testament to our master craftsmanship and quality brand legacy.
World-Renowned Custom Jewelry

FOLLOW US, LIKE US, TAG US!
With over 15 million followers across social media platforms.
Icebox has a social influence on par with
the world's largest and most famous jewelry stores. Followers tune in weekly to see the latest celebrity
features and jewelry postings from this iconic Atlanta jeweler.
Join our community and experience the Icebox lifestyle - where luxury meets innovation, and exceptional
quality is our standard. Visit us online or at our flagship store to discover the Icebox difference.