Privacy policy

Privacy Policy

Last updated: July 1, 2026

ICEBOX, INC. and Icebox Diamonds & Watches (“Icebox,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, contact us, make a purchase, request a custom design, sign up for marketing, or otherwise interact with Icebox online or in person.

By using our website or providing information to Icebox, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

  • Contact information, such as your name, email address, phone number, billing address, shipping address, and account details.
  • Order and transaction information, such as products purchased, order history, payment method, shipping details, delivery status, return or exchange requests, warranty claims, and customer service communications.
  • Payment information, such as payment method details needed to process your order. Payment card and checkout information is processed by secure third-party payment providers and commerce platforms. Icebox does not intend to store full payment card numbers unless necessary for fraud prevention, security review, legal compliance, or another authorized business purpose.
  • Identity and fraud-verification information, which may include a valid government ID, payment-card verification materials, video-call verification, or other information needed to confirm your identity or protect against fraud, unauthorized transactions, or security abuse.
  • Account information, such as login credentials, account preferences, saved information, and communication preferences.
  • Communications and submitted content, such as emails, phone calls, live chat messages, WhatsApp messages, custom design requests, uploaded images, reference links, product inquiries, sell/trade inquiries, appointment requests, reviews, and other information you choose to provide.
  • Marketing information, such as your email or phone number if you sign up to receive promotional emails, SMS messages, product updates, private offers, new arrivals, event invitations, or other marketing communications.
  • Device and usage information, such as IP address, browser type, device type, operating system, pages visited, time spent on the site, referral sources, search activity, cart activity, and interactions with emails, ads, or website features.
  • Cookie and tracking information, as described below.

 

2. How We Collect Information

We collect information in the following ways:

  • Directly from you when you create an account, place an order, contact Icebox, request a custom piece, upload files, subscribe to marketing, book an appointment, submit a form, participate in a promotion, or communicate with our team.
  • Automatically when you browse our website, open our emails, interact with ads, use account features, or engage with website tools, through cookies, pixels, analytics tools, log files, and similar technologies.
  • From third parties, including payment processors, financing providers, fraud-prevention providers, shipping carriers, marketing platforms, analytics providers, advertising partners, customer support tools, commerce platforms, and other service providers that help us operate our business.

 

3. How We Use Your Information

We use personal information to:

  • Process, confirm, fulfill, and ship orders.
  • Process payments, financing, refunds where legally required, exchanges, warranty claims, repairs, and other transaction-related requests.
  • Communicate with you about orders, shipping, delivery, account activity, product inquiries, custom projects, appointments, warranty claims, exchanges, and customer support matters.
  • Verify identity, review flagged orders, prevent fraud, protect against unauthorized transactions, and maintain the safety and security of Icebox, our customers, and our website.
  • Create and manage customer accounts.
  • Provide personalized service, product recommendations, concierge support, and customer experience improvements.
  • Operate, maintain, improve, and troubleshoot our website, checkout, account tools, product pages, marketing systems, and internal business operations.
  • Send marketing emails, SMS messages, product updates, private offers, new arrival notices, event invitations, and other promotional communications where you have opted in or where permitted by law.
  • Measure the performance of our website, advertising, emails, SMS campaigns, and customer experience.
  • Comply with legal obligations, enforce our terms and policies, respond to lawful requests, resolve disputes, and protect our rights.

 

4. How We Disclose Information

We may disclose personal information to the following categories of recipients:

  • Commerce and technology providers, including Shopify and other platforms or tools used to operate our website, checkout, customer accounts, order management, analytics, marketing, and business systems.
  • Payment and financing providers, including credit/debit card processors, PayPal, Shop Pay or other accelerated checkout providers, financing or buy-now-pay-later providers, crypto payment providers, wire transfer processors, banks, and fraud-prevention services.
  • Shipping and logistics providers, including carriers, insurers, tracking providers, and fulfillment partners used to ship and protect customer orders.
  • Marketing and advertising providers, including email, SMS, analytics, advertising, retargeting, attribution, and customer communication platforms.
  • Customer service and communication providers, including live chat, phone, email, WhatsApp, CRM, concierge, support, and appointment tools.
  • Professional service providers, including attorneys, accountants, auditors, insurers, consultants, and other advisors.
  • Legal, regulatory, and law-enforcement authorities where required by law, subpoena, court order, legal process, fraud investigation, security issue, or to protect the rights, property, or safety of Icebox, our customers, or others.
  • Business transfer parties if Icebox is involved in a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction.
  • Other parties with your consent or at your direction.

We do not sell your personal information for money. However, certain analytics, advertising, retargeting, or marketing activities may be considered a “sale,” “sharing,” or “targeted advertising” under some privacy laws. Where required, you may have the right to opt out of those activities.

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, maintain your cart, keep you logged in, understand how visitors use our site, improve performance, and deliver more relevant advertising and marketing.

The types of cookies we may use include:

  • Essential cookies, which are required for core website features such as login, checkout, shopping cart, security, and site functionality.
  • Preference cookies, which remember settings such as display preferences, language choices, account preferences, and previously viewed items.
  • Analytics and performance cookies, which help us understand site traffic, product interest, page performance, and how customers use our website.
  • Advertising cookies, pixels, and similar technologies, which may be used by Icebox or third-party advertising partners to show relevant ads, measure campaign performance, and provide retargeting or personalized marketing.
  • You can control or delete cookies through your browser settings. Blocking certain cookies may affect website functionality, including your ability to log in, add items to your cart, or complete checkout.

 

6. Email and SMS Marketing

If you subscribe to Icebox marketing, we may use your email address or phone number to send product updates, promotional offers, private releases, event notices, cart reminders, and other marketing communications.

You can unsubscribe from marketing emails by using the unsubscribe link in any marketing email. You can opt out of SMS marketing by following the instructions in the message, such as replying STOP, where applicable.

Even if you opt out of marketing, we may still send non-marketing messages related to your orders, account, payments, shipping, delivery, warranty claims, security, legal notices, or customer service.

 

6. Fraud Prevention and Order Verification

Because Icebox sells high-value jewelry, watches, diamonds, and related products, we may use fraud-prevention tools and manual review processes to protect customers and prevent unauthorized transactions.

If an order is flagged as potentially fraudulent or requires additional verification, we may request information such as a valid ID, payment-card verification materials, video-call verification, or other information needed to confirm the transaction. Failure to complete verification may result in order delay or cancellation.

We use verification information only for security, fraud prevention, order review, legal compliance, dispute resolution, and related business purposes.

 

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or loss. Payment information is processed through secure third-party providers and encrypted channels where applicable.

No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been accessed without authorization.

 

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, warranty support, fraud prevention, legal compliance, tax and accounting obligations, dispute resolution, security, and enforcement of our policies.

The length of time we keep information may vary depending on the type of information, the purpose for which it was collected, legal requirements, and business needs.

 

9. Your Privacy Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of certain personal information.
  • Request a copy of certain personal information.
  • Opt out of certain marketing communications.
  • Opt out of certain targeted advertising, sale, or sharing activities where required by law.
  • Withdraw consent where processing is based on consent.

To exercise a privacy right, contact us at privacy@icebox.com. We may need to verify your identity before processing your request. Some requests may be limited or denied where permitted by law, including where information must be retained for order processing, security, fraud prevention, legal compliance, tax obligations, dispute resolution, or warranty purposes.

 

10. Third-Party Websites and Services

Our website may link to third-party websites, apps, payment providers, financing providers, social media platforms, shipping carriers, or other services that we do not own or control. This Privacy Policy does not apply to those third parties. Their collection and use of information is governed by their own privacy policies and terms.

 

11. International Users

Icebox is based in the United States. If you access our website or place an order from outside the United States, your information may be transferred to, stored in, or processed in the United States and other locations where our service providers operate. By using our website or providing information to Icebox, you understand that your information may be processed outside your country of residence.

 

12. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to Icebox, please contact us so we can review and delete the information where required.

 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or data practices. The updated version will be posted on our website with the updated “Last updated” date. Your continued use of the website after an updated policy is posted means you accept the updated policy.

 

Contact Us

For questions or concerns about this Privacy Policy or how Icebox handles personal information, contact us:

  • ICEBOX, INC.
  • Icebox Diamonds & Watches
  • 3255 Peachtree Road NE, Suite 2, Atlanta, GA 30305
  • Email: privacy@icebox.com
  • Phone: 770-828-5440